CHSS Distinguished Alumni - Psychology

CHSS Distinguished Alumni 

Salomon (Sol) Salinas

BA Psychology, BS Marketing '85

Sol Salinas is a corporate sustainability expert and digital transformation global thought leader with 25 years of experience in all aspects of sustainability and digital transformation. Salinas was one of the founders of the U.S. Environmental Protection Agency’s (EPA) ENERGY STAR program and served as its director of strategic planning and brand czar from 1991 to 2005. After leaving ENERGY STAR, he was appointed assistant office director at EPA's office of international affairs where he headed various U.S.-led multilateral partnerships related to global climate change, clean air, water, sanitation, and solid and nuclear waste.  
His ESG (Environmental, Social, and Governance), sustainability, digital expertise, and background spans multiple industries. It includes all aspects of enterprise digital transformation, as well as circular economy, strategic energy management, ENERGY STAR and LEED green buildings, green IT, renewable energy, carbon foot-printing, environmental metrics and reporting, and environmental marketing and branding.  Prior to joining Capgemini, Salinas was a global managing director at Accenture and global lead of digital infrastructure and global client account lead for The Commonwealth of Puerto Rico. While at Accenture, Salinas conceived, launched and led a $300M global smart infrastructure and smart cities practice. Salinas was also a member of Accenture's sustainability services North America senior leadership team. His global industry and client experience includes: public service, health and life sciences, retail, consumer goods, light industrial, telecommunications and high-tech, energy and utilities, and the US federal government.​ 
Salinas is a staunch advocate of human-centered design. He has presented frequently on re-purposing Maslow’s, Hierarchy of Needs, to prioritize, monetize, and deploy digitally-enabled use cases in smart communities—a unique concept he first introduced while leading the city of Chicago’s smart city efforts and was eventually showcased on the international stage by Smart Dubai’s wholesale adoption of Happiness as the underlying tenet of its work.  
Salinas is originally from Managua, Nicaragua and immigrated to the U.S. at the age of 9. He now lives in Arlington, Virginia with his wife, Heather, and 3 remaining school-aged children. He has a master’s from the University of North Carolina at Chapel Hill and two bachelor’s degrees from George Mason University, where he was a 4-year scholarship athlete. He is now a long-distance runner and an avid cyclist. ​