CHSS Alumni Service Award - Industry

Dvon Williams

BA Communication '06

Dvon Williams brings more than 15 years of experience in public relations, media, strategic brand positioning, thought leadership and executive visibility to Big Brothers Big Sisters of America (BBBSA) as chief communications officer (CCO). She leads the development and execution of an integrated communications strategy that successfully reinforces BBBSA’s brand strategy and mission to make a lasting impact on the lives of young people through mentorship. As CCO, Williams leads internal communications, bolstering network-wide communications to and with agencies for more message consistency and impact. She also spearheads external communications efforts, developing messaging and elevating BBBSA’s voice to thread a formal strategy for thought leadership positioning of the organization; as well as amplifying executive and board visibility to drive relevance with key stakeholders.   
Prior to joining BBBSA, Williams spent over a decade of her career building brand awareness and affinity for some of the top national non-profit brands in the country. She previously served as senior director, PR and celebrity relations, at National 4-H Council where she established a dedicated PR and influencer relations team managing media and talent relations as well as reputation management and positioning. Her leadership advanced the brand’s visibility into mainstream media and expanded its network of spokespeople to include diverse and representative voices for the long-standing organization.  
Williams also held positions at Boys & Girls Clubs of America (BGCA) where she led the development and execution of BGCA’s Back-to-School campaign, resulting in significant media visibility and increased cause marketing efforts that continue today. Her experience with these organizations as well as with Edelman PR have won industry recognition from MarCom Awards, Public Relations Society of America, and Fast Company. Williams graduated from George Mason University with a BA in Communications.