Mason 4C's new commentary in Environmental Communication special issue

Mason 4C's new commentary in Environmental Communication special issue

Mason’s Center for Climate Change and Communication (4Cs) is pleased to announce the publication of a new paper “The ‘Think-and-do Tank’ Model: Action-oriented Climate Communication Research” in the journal Environmental Communication.

Since its founding in 2007, Mason’s 4Cs center has pursued an approach to climate science communication we call a “think-and-do tank” model. The “thinking” element involves strategic communication research intended to illuminate strategies to improve public engagement with climate change that, if applied at scale, will cultivate public and political will for climate solutions. The “doing” element involves translating these strategies into communication programs that engage the public and empower various communities of practice.

Mason 4Cs was invited to contribute this paper to a special issue of the journal on the theme "Environmental Communication as Care." In the paper, they explain their model, illustrate with examples, and encourage other action-oriented science communication researchers to consider the approach.

Read the full article.