College of Humanities and Social Sciences
College of Humanities and Social Sciences

Edward Maibach

Edward Maibach

Edward Maibach

Professor, Director; Center for Climate Change Communication

Climate change communication, public health communication, social marketing

Dr. Edward Maibach is a University Professor and Director of Mason’s Center for Climate Change Communication (4C).  In the Department of Communication, he teaches seminars in climate change communication, strategic communication, and social marketing. His research currently focuses exclusively on how to mobilize populations to adopt behaviors and support public policies that reduce greenhouse gas emissions and help communities adapt to the unavoidable consequences of climate change.

Dr. Maibach holds a BA in social psychology from University of California at San Diego (1980), an MPH in health promotion from San Diego State University (1983), and a PhD in communication research from Stanford University (1990).

Dr. Maibach previously had the pleasure to serve as Associate Director of the National Cancer Institute, Worldwide Director of Social Marketing at Porter Novelli, and Chairman of the Board for Kidsave International.  He has also held academic positions at George Washington University and Emory University.

What students may not know about Dr. Maibach is that he helped plan a multi-billion dollar communication campaign for the Office of National Drug Control Policy in the late 1990s.

Selected Publications

  • Maibach, E., Kreslake, J., Roser-Renouf, C., Rosenthal, S., Feinberg, G. & Leiserowitz, A. (in press) Do Americans understand that global warming is harmful to human health? Evidence from a national survey.  Annals of Global Health.
  • Thaker, J., Maibach, E., Leiserowitz, A., Zhao, X. & Howe, P. (in press) The role of collective efficacy in climate change adaptation in India.  Weather, Climate & Society,
  • Placky, B., Maibach, E., Witte, J., Ward, B., Seitter, K. et al. (in press) Climate Matters: A comprehensive educational resource for broadcast meteorologists.  Bulletin of the American Meteorological Society,
  • Hart, S., Feldman, L., Maibach, E., Leiserowitz, A. (in press) Extending the impacts of hostile media perceptions: Influences on discussion and opinion polarization in the context of climate change. Science Communication.
  • Van der Linden, S., Maibach, E., Leiserowitz, A. (in press) Improving public engagement with climate change: Five “best practice” insights from psychological science. Psychological Science.
  • Vraga, E., Anderson, A., Kotcher, J. & Maibach, E. (2015) Issue-specific engagement:  How Facebook contributes to opinion leadership and efficacy on energy and climate issues.  Journal of Information Technology and Politics, 12, 200-218. DOI:10.1080/19331681.2015.1034910
  • Myers, T., Maibach, E., Peters, E., Leiserowitz, A. (2015) Simple messages help set the record straight about scientific agreement on human-caused climate change: The results of two experiments. PLoS ONE. DOI: 10.1371/journal.pone.0120985
  • Van der Linden, S., Leiserowitz, A., Feinberg, G & Maibach, E. (2015) The scientific consensus on climate change as a gateway belief: Experimental evidence. PLoS ONE. doi: 10.1371/journal.pone.0118489
  • Feldman, L., Hart, S., Leiserowitz, A., Maibach, E., Roser-Renouf, C. (2015) Do hostile media perceptions lead to action? The role of hostile media perceptions, political efficacy, and ideology in predicting pro-climate action activism.  Communication Research. doi: 10.1177/0093650214565914
  • Sarfaty, M., Bloodhart, B., Ewart, G., Thurstson. G., Balmes, J., Guidotti, T. & Maibach, E. (2014) American Thoracic Society member survey on climate change and health. Annals of the American Thoracic Society, DOI 10.1513/AnnalsATS.201407-299FR.
  • Sarfaty, M, Mitchell, M, Bloodhart, B. & Maibach, E. (2014) A survey of African-American physicians on the health effects of climate change.  International Journal of Environmental Research and Public Health, 11, 12473-12485.
  • Howe, P., Boudet, H., Leiserowitz, A. & Maibach, E. (2014) Mapping the shadow of experience of extreme weather events.  Climatic Change Letters. DOI 10.1007/s10584-014-1253-6

Dissertations Supervised

Jagadish Thaker, Climate Change in the Indian Mind: Role of Collective Efficacy in Cimate Change Adaptation (2012)

Neil Stenhouse, Powerful Feelings: Extending the Extended Parallel Processing Model to Collective Action on Climate Change (2015)

John Kotcher, Reducing Resistance to Communication about Climate Change Using an Applied Self-affirmation Intervention (2016)